From: Mustafa Akgul (akgul@Bilkent.EDU.TR)
Date: Wed 04 May 2005 - 19:30:58 EEST
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___________________________ Sponsors ________________________________
Wi-Fi Planet Conferences & Expos 2005
_____________________________________________________________________
THE SEARCH ENGINE REPORT
May 3, 2005 - Number 102
By Danny Sullivan
Editor, Search Engine Watch
http://searchenginewatch.com/
Copyright (c) 2005 Jupitermedia Corp.
=============
In This Issue
=============
+ SES London & SEW Forums Live Atlanta
+ Top Stories
+ More From The Search Engine Watch Blog
+ About The Newsletter
====================================
SES London & SEW Forums Live Atlanta
====================================
On Wednesday, our Search Engine Strategies search marketing conference
begins in Toronto. If you're one of those last-minute types, don't worry --
you can still register for the show. More information is at the SES Toronto
[www.jupiterevents.com/sew/toronto05] site.
Looking ahead, SES London is just a month away, arriving in the city June
1-2. As with our US shows, the London event will feature speakers from major
search engines, along with experts on search marketing. Unlike the US shows,
there's a special emphasis on UK and European search marketing issues. More
information can be found at the SES London 2005
[www.jupiterevents.com/sew/london05] web site.
After London, SES returns to the US, coming to San Jose in August. Stockholm
follows in October, and the tour for the year ends in Chicago in December.
Links to sites about those shows can be found via our Search Engine
Strategies site [http://searchenginestrategies.com].
Meanwhile, our Search Engine Watch Forums
[http://forums.searchenginewatch.com] is having its first official
gathering, Search Engine Watch Forums Live.
[www.jupiterevents.com/sewlive/june05] It's happening on June 28 at the Ritz
Carlton in Atlanta, from 8:00am - 1:00pm.
SEW Forums editor Elisabeth Osmeloski will be moderating the event, which
kicks off with a panel on the latest trends, hot topics and issues in
today's SEM marketplace.
After the panel, there will be organized roundtable topics with discussion
leaders to get into specific tactics and SEM strategies. In "speed dating"
style, attendees will have a chance to move onto another topic they've
indicated interest in during the registration process.
For more information or to register, visit the Search Engine Watch Forums
Live [www.jupiterevents.com/sewlive/june05] site.
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\--------------------------------------------------------------adv.-/
=============================
Top Stories
=============================
Here's a recap of major articles, important blog postings and some
interesting forum discussions from Search Engine Watch since the last
newsletter:
Gmail Web Clips: More On Google's Feed Aggregator, Plus Feeds From Google
News [http://blog.searchenginewatch.com/blog/050502-214904]
SEW Blog, May. 2, 2005
Checking my Gmail account today, I discovered that I'm apparently now one of
the few with access to the new Gmail "web clips" feed reading feature I
mentioned earlier. In this post, how it works plus Google's hidden feeds for
Google News.
========================
Searching for a Mother's Day Gift
[http://searchenginewatch.com/searchday/article.php/3501706]
SearchDay, May 2, 2005
Wondering what to get Mom on her upcoming special day? A number of online
tools can help you find a gift that's tailored to match her interests and
personality.
========================
Ask Jeeves Denies Spyware Charge & Other Accusations
[http://blog.searchenginewatch.com/blog/050502-234723]
By Danny Sullivan, May. 2, 2005
Ask Jeeves denies various accusations about software it distributes -- that
it assists other programs to install themselves unbeknownst to users, that
it's tagged as spyware by Microsoft's anti-spyware tool and that it generats
log referral spam. Ask Jeeves Accused Of Pushing Spyware
[http://blog.searchenginewatch.com/blog/050502-180006] on the blog has
background of the most recent accusations, from anti-spyware writer Ben
Edelman.
========================
Search Engine Forums Spotlight
[http://searchenginewatch.com/searchday/article.php/3501506]
SearchDay, April 29, 2005
Links to the week's topics from search engine forums across the web: AdWords
Allows Site Specific Targeting - The Future: Stuff I've Seen - Identifying
SEO Experts - Quick Keyword Suggestion Tool - What Is the Strategy for
Groupings In AdWords? - New 'Link Police' in Google Algorithm? and more.
========================
2004 Online Ad Spend: Search Is Hot, But Contextual Pollution Of Figures
Continues [http://blog.searchenginewatch.com/blog/050429-094023]
SEW Blog, Apr. 29, 2005
Online ad spending figures for all of 2004 were recently released by the
IAB. What do they show specifically for search? Up, up, up, no matter how
you want to slice it, though mixing in spending on contextual ads doesn't
give a completely clear figure. A summary in this post.
An extended post
[http://searchenginewatch.com/_subscribers/articles/article.php/3501451] for
Search Engine Watch members
[http://searchenginewatch.com/benefits/article.php] looks in depth at the
giant flaw with report, the failure to break out contextual ads from search.
They aren't the same as search, as I explain -- and counting them as search
pollutes the data. I also look at how the recent Google CPM pricing for
contextual ads is finally generating more awareness that contextual isn't
search, as well as what I've written before, that Google and Yahoo aren't
tech companies, aren't search companies but are ad or media companies.
========================
New Yahoo News Leaves Beta
[http://blog.searchenginewatch.com/blog/050428-185327]
SEW Blog, Apr. 28, 2005
The new Yahoo News leaves beta after only two weeks. Here's our review
[http://blog.searchenginewatch.com/blog/050413-232543] of what's changes are
in it, including the ability to pick your own sources in various categories.
Yahoo News also provides a tour of the new services and features here
[http://news.yahoo.com/news;_ylt=Agnz.DsUbHhbrMMyEBmn6NKs0NUE;_ylu=X3oDMTBid
XVxMjQyBHNlYwNhbHNvLXlu?tmpl=s&u=/tour/static].
========================
Yahoo Launches My Web Personal Search
[http://searchenginewatch.com/searchday/article.php/3500716]
SearchDay, April 27, 2005
Yahoo has beefed up its personal search with a number of new features and
tools, expanding the capabilities of the My Yahoo personal search features
that the company launched last October.
========================
Viewing the Search Landscape
[http://searchenginewatch.com/searchday/article.php/3500356]
SearchDay, April 26, 2005
Which search engine appeals most to U.S. searchers? Which service is the
most popular elsewhere in the world? It depends on who you ask, and how
they're measuring.
========================
New Google AdWords Site Targeting Allows Advertisers To Pick & Choose
[http://blog.searchenginewatch.com/blog/050425-000001]
SEW Blog, Apr. 25, 2005
Marketers using Google AdWords, rejoice! For ages, many of you have wanted
the ability to pick and choose exactly where your ads would show up in
Google AdSense contextual network. Now you're getting it. More in this post.
See also Yahoo To Do Images In Contextual Ads, Too
[http://blog.searchenginewatch.com/blog/050429-132029].
========================
A New Shopping Search Player
[http://searchenginewatch.com/searchday/article.php/3500116]
SearchDay, April 25, 2005
Brilliant Shopper, a multi-faceted 'shopping engine,' is launching this week
with the goal of unifying the often fragmented process of researching and
buying products online.
========================
Search Engine Forums Spotlight
[http://searchenginewatch.com/searchday/article.php/3499656]
SearchDay, April 22, 2005
Links to the week's topics from search engine forums across the web: Google
Enhances Personalized Search - Google Wants All the 'oogles'? - Penalty for
Dead Links? - Do Engines Count RSS Feeds? - Cookie Deletion Study
Exaggerated - Are Google Results Sometimes Human Edited? - Usability Versus
Online Marketing, and more.
========================
A Closer Look at Pay-per-Call Search Marketing
[http://searchenginewatch.com/searchday/article.php/3499356]
SearchDay, April 21, 2005
Last week, AOL became the largest online service to offer the comparatively
new pay-per-call format to search advertisers. Pay-per-call is rapidly
gaining traction among search marketers, especially those targeting a local
audience, and if you're not familiar with the format, it's worth a look. The
longer version
[http://searchenginewatch.com/_subscribers/articles/article.php/3499351] of
this story for Search Engine Watch members
[http://searchenginewatch.com/benefits/article.php] provides detailed
instructions for enrolling in Ingenio's pay-per-call program, including ad
guidelines, how to determine competitors' bids and the performance reporting
provided by the company.
========================
Comparing Search History Features
[http://blog.searchenginewatch.com/blog/050421-070616]
SEW Blog, Apr. 21, 2005
With Google having released its new Google My Search History
[http://searchenginewatch.com/searchday/article.php/3499046] feature
yesterday, I wanted to spin back around and look at where we stand in terms
of search history offerings across a number of major search engines. I've
done so in chart format in this post. NOTE: Chart doesn't reflect Yahoo's
launch that happened after this was written.
========================
Filangy: Another Search History Tool; Search the Full Text of Your Cached
Pages [http://blog.searchenginewatch.com/blog/050420-164028]
SEW Blog, Apr. 20, 2005
I thought I would toss out another web-based search history resource called
Filangy [www.filangy.com]. Unfortunately, it's a limited beta and you'll
need (at least for now) to sign-up to get a login. More about the service in
this article. Also see, Do You Want to Demo Filangy?
[http://blog.searchenginewatch.com/blog/050422-110354]
========================
Google Personalizes the Web
[http://searchenginewatch.com/searchday/article.php/3499046]
SearchDay, April 20, 2005
Say goodbye to bookmarks: Google has rolled out a seriously cool search
history feature that automatically keeps track of all of your web searches
and every page that you view from search results.
========================
Ask A Question and Get an Answer at Wondir
[http://blog.searchenginewatch.com/blog/050420-103801]
SEW Blog, Apr. 20, 2005
Sometimes it's much easier to get the answer you need from another person
than to spend time searching for it. A service called Wondir [www.wondir.com]
, makes it possible to ask questions on any topic and get answers from other
members of the community. The service is completely free and supported by
advertising from Google. It official launches today, though it's been out
for a couple of years. Some more background in this blog post.
========================
Google Addressing 302 Redirection Hijacking Issues
[http://blog.searchenginewatch.com/blog/050420-094116]
SEW Blog, Apr. 20, 2005
Google Tackles the 302 Redirect Issue
[www.seroundtable.com/archives/001829.html] at Search Engine Roundtable
highlights comments from GoogleGuy in this WebmasterWorld thread
[www.webmasterworld.com/forum30/28742-8-15.htm] that Google is making
changes to help ease concerns that by using redirection, others might hijack
your listings in Google. Page Hijack: The 302 Exploit, Redirects and Google
[http://clsc.net/research/google-302-page-hijack.htm] from Claus Schmidt
provides excellent background on the issue and does some revisiting in this
Threadwatch post: Google's 302 problem solved?
[www.threadwatch.org/node/2310] Also see Google's Redirect Hijacking Problem
Gets Slashdotted [http://blog.searchenginewatch.com/blog/050315-144116] and
Redirection Problems With Google, Yahoo
[http://blog.searchenginewatch.com/blog/040920-090515] for more background
and links.
========================
Dissecting Yahoo Search Redirection Codes
[http://blog.searchenginewatch.com/blog/050420-082446]
SEW Blog, Apr. 20, 2005
Last year, I did a breakdown
[http://searchenginewatch.com/_subscribers/articles/article.php/3369631] for
Search Engine Watch members of what all those parameters mean that are
embedded within a Yahoo redirection string. Huh? When you click on a listing
at Yahoo, you're actually redirected through Yahoo's own servers and certain
information embedded in the redirection URL is recorded. Nacho Hernandez
spots some new one ones since I wrote about this last year and tries his own
dissection in Stripping out the Guts of a Yahoo! Search URL
[www.seroundtable.com/archives/001834.html] at Search Engine Roundtable.
Ideally, no one would have to dissect at all -- Yahoo would just explain
what the codes mean. I asked last year, but no one ever got back on that
particular question :). OK, I'll be asking again. Meanwhile, want to discuss
or contribute? Visit our forum thread, Defining the Yahoo! Search URL
Parameters [http://forums.searchenginewatch.com/showthread.php?t=5320].
========================
Stanford University's Student Paper & Selling Links
[http://blog.searchenginewatch.com/blog/050419-102946]
SEW Blog, Apr. 19, 2005
The Stanford Daily Selling Links
[http://forums.searchenginewatch.com/showthread.php?t=5282] thread at our
Search Engine Watch Forums looks at the ironic situation of the student
newspaper at Stanford University -- the birthplace of Google, Yahoo and
owner of the PageRank patent -- selling off-topic links to advertisers who
almost certainly are trying to get better rankings on search engines. For
Search Engine Watch members, the extended version
[http://searchenginewatch.com/_subscribers/articles/article.php/3498761] of
this article goes into more depth of how why these links have raised
eyebrows, given that some would view them as hurting search relevancy. It
also looks at why university newspapers have become a popular source for
those wanting to buy links to influence search engines, including a short
tour of how papers beyond Stanford are selling. The members version
[http://searchenginewatch.com/_subscribers/articles/article.php/3498761]
also covers how link selling has become commonplace and why publishers wary
of a public relations problem might wish to sell only redirected or nofollow
links.
========================
Search Advertising that Makes the Phone Ring
[http://searchenginewatch.com/searchday/article.php/3498311]
SearchDay, April 19, 2005
There's a new kid in town in the search advertising arena. No, it's not
another search ad vendor, nor a new conversion tracking tool. This
innovative pay-for-performance marketing technique brings together both the
internet and the phone. Say hello to pay-per-call advertising. See also AOL
Introduces Pay-Per-Call Ads
[http://blog.searchenginewatch.com/blog/050415-101118] from April 15.
========================
Overture Becomes Yahoo Search Marketing & Comparing Listing Products At
Yahoo To Google [http://blog.searchenginewatch.com/blog/050418-094844]
SEW Blog, Apr. 18, 2005
The rebranding promised in March has happened. Overture has officially
become Yahoo Search Marketing, marked by the launch of a new Yahoo Search
Marketing site that lists all of Yahoo's search-related listing products.
It's a good change that ought to help new advertisers. But with rebranding
can come confusion, so I thought it would be helpful to look at all the
products listed at the new site and also compare them to Google products.
This post provides a chart-form summary. Search Engine Watch members should
read the members version
[http://searchenginewatch.com/_subscribers/articles/article.php/3498391]
that provides commentary and additional advice and information about each
listing area.
========================
A Roundup of Local Mobile Search Tools
[http://searchenginewatch.com/searchday/article.php/3498296]
SearchDay, April 18, 2005
Google's new local search for mobile devices is garnering a lot of press,
but there are a lot of other alternatives that are worth a look. See also
Yell.com Offers Local Search For Mobile Searchers in the UK
[http://blog.searchenginewatch.com/blog/050419-102941].
========================
Google Tests Three Ads At Top Of Results
[http://blog.searchenginewatch.com/blog/050415-053053]
SEW Blog, Apr. 15, 2005
Did you see three ads at the top of Google search results, rather than the
one or two that sometimes appear? If so, it wasn't your imagination.
AdWordsRep, Google's official rep for AdWords who participates in our Search
Engine Watch Forums, confirmed to a member asking that there's a test going
on. "AdWords tends to test stuff from time to time, and you're seeing one
such test. Probably only a few folks will see it, and then not for long.
It's not a permanent change." Want to comment or discuss? Visit the thread
he commented in, 3 Ads at top of Listings
[http://forums.searchenginewatch.com/showthread.php?t=5244]. How do you get
into the existing two "text banner" positions that have traditionally
showed? Top position? Impossible?
[http://forums.searchenginewatch.com/showthread.php?t=2952] is another
thread with AdWords rep explains how some ads end up in this position.
========================
Search Engine Rep Spills On Click Fraud
[http://blog.searchenginewatch.com/blog/050415-141847]
SEW Blog, Apr. 15, 2005
Pay Per Click Advertising Fraud - The Inside Story
[www.agotoguy.com/news-articles/index.php?p=36] from Joe Holcomb, senior
vice president of marketing at the Blowfish search engine, comments on his
personal blog about click fraud. His goal? "My only concern is that someone
from inside the pay per click industry finally address the issue of click
fraud, head on, without skirting the truth." Holcomb then goes through a
litany of complaints and concerns in his article. Highlights and comments,
in this post. Also see these related, recent posts: Washington Post Looks at
Click Fraud [http://blog.searchenginewatch.com/blog/050417-165252] & Google
Is Responsive On Click Fraud -- How About Some Balance, Says Goodman
[http://blog.searchenginewatch.com/blog/050419-140109].
========================
Search Engine Forums Spotlight
[http://searchenginewatch.com/searchday/article.php/3497966]
SearchDay, April 15, 2005
Links to the week's topics from search engine forums across the web: Coke
vs. Pepsi Challenge for Search Engines - How Many Impressions Does AdWords
Keyword Get Before It's Disabled? - Bid Management Software - Does Yahoo/MSN
Like High PageRank Links? - New Google Answering Facts, and more.
========================
Search Engine Algorithms & Research
[http://searchenginewatch.com/searchday/article.php/3496586]
SearchDay, April 14, 2005
As a searcher or search engine optimization specialist, do you really need
to understand the algorithms and technologies that power search engines?
Absolutely, said a panel of experts at a recent Search Engine Strategies
conference.
========================
Another Poke At Tags As Search Savior
[http://blog.searchenginewatch.com/blog/050414-112521]
SEW Blog, Apr. 14, 2005
I've been dubious [http://blog.searchenginewatch.com/blog/050322-163753]
before about tagging in relation to search, but Steve Rubel's Targeting
Through Tagvertising [www.micropersuasion.com/2005/04/targeting_throu.html]
article makes me want to poke at them a few more times for a reality check.
A look at how tags aren't the only way to get query refinement nor the best
way to stay alerted to topics of interest. More in this post.
========================
B2B & B2C Search Marketing Closer Than You Might Think
[http://blog.searchenginewatch.com/blog/050414-100032]
SEW Blog, Apr. 14, 2005
The Shortest Distance from B to C
[http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle
&art_aid=29137] from David Berkowitz at MediaPost recently really resonated
with me. He reflects on a B2C speaker being at a B2B breakfast and finds
that the differences between the two may not be as great as some assume.
More in this post on B2B versus B2C.
========================
Yahoo Offers Free Business Web Sites
[http://searchenginewatch.com/searchday/article.php/3497286]
SearchDay, April 13, 2005
Yahoo is expanding its Yahoo Local search service by providing a free web
site to business owners that will automatically be integrated into Yahoo
Local listings.
========================
Google Wants Your Video
[http://blog.searchenginewatch.com/blog/050413-163129]
SEW Blog, Apr. 13, 2005
Google is taking what it calls the first step toward a video search service,
asking for submissions from anyone who wants to share their video on the
web. Google will index the video and will host video content on its web
servers. More in this post.
========================
Google Debuts Local Mobile
[http://searchenginewatch.com/searchday/article.php/3496906]
SearchDay, April 12, 2005
Google has added a new service that enables cell phone users in the U.S. to
use a remarkably robust version of Google Local directly from a mobile
handset.
========================
Yahoo Acquires TeRespondo Latin American PPC Search Network
[http://blog.searchenginewatch.com/blog/050412-165250]
SEW Blog, Apr. 12, 2005
Yahoo has acquired TeRespondo [www.terespondo.com/home], a Brazillan PPC
search network that plays in the Latin American market. ClickZ provides more
details in Yahoo! Buys Brazilian PPC Search Network
[www.clickz.com/news/article.php/3497266]. See also Yahoo! Buys
TeRespondo.com to gain market share in Latin America
[www.seroundtable.com/archives/001821.html] from Nacho Hernandez at Search
Engine Roundtable for some stats on why Latin America growth was of interest
-- and why he feels it was easier for Yahoo to buy the company than try to
steal its distribution partners. He also looks at Google hiring for Brazil
and Mexico. Want to discuss? Join Nacho and others in our forum thread,
Yahoo! Gains Market Share in Latin America with TeRespondo
[http://forums.searchenginewatch.com/showthread.php?t=5201].
========================
Become.com Launches Shopping Search Engine
[http://searchenginewatch.com/searchday/article.php/3496571]
SearchDay, April 11, 2005
The founders of pioneering shopping search engine MySimon have teamed up
again to produce Become.com, a new service that provides information and
options for all aspects of the shopping experience. See also More Buzz for
Become.com; BrilliantShopper.com to Launch Soon
[http://blog.searchenginewatch.com/blog/050418-113225].
========================
Search Engine Forums Spotlight
[http://searchenginewatch.com/searchday/article.php/3496191]
SearchDay, April 8, 2005
Links to the week's topics from search engine forums across the web:
Bookmarks Seen by Search Engines? - Of Sandboxes and Toolbars: Google's New
Patent Application - Attaining Quality Ranks on MSN Search - High/Low
Bandwidth Version of a Site: Spamming? - Google Dynamically Changing Page
Titles - Keyword Density Analysis Nonsense, and more.
========================
Searching Books at Google; Comparing Coverage with Amazon's Search Inside
the Book [http://blog.searchenginewatch.com/blog/050408-114511]
SEW Blog, Apr. 8, 2005
For several weeks I've noticed that using the trigger word "books" or "book"
in a Google search always included a OneBox with results from the Google
Print program. That's now an official feature. More in this post, as well as
comparing Google's book search to that offered by Amazon.
========================
Ask Jeeves Enhances MyJeeves; Tagging Option Added
[http://blog.searchenginewatch.com/blog/050411-101518]
SEW Blog, Apr. 11, 2005
Ask Jeeves has just released an upgrade to their MyJeeves
[http://myjeeves.ask.com] personalized search tool that Ask.com launched
last September [http://searchenginewatch.com/searchday/article.php/3410441].
This post covers features such as the ability to add your own tags, or
categories, to any item.
========================
Blogs, Boards, and Posts: Capturing Consumer Buzz Online
[http://searchenginewatch.com/searchday/article.php/3495851]
SearchDay, April 7, 2005
A new category of software tools has emerged that uses search engine
technology to find and organize consumer-posted thoughts and opinions. These
tools not only help marketers discover what is being said about their
companies and brands, they also allow them to use that insight to drive new
campaigns and even develop new products.
========================
Google Launches Q&A Service, Answers Directly on Results Pages
[http://blog.searchenginewatch.com/blog/050407-125209]
SEW Blog, Apr. 7, 2005
Google joins other search providers by offering answers (they're calling it
Google Q&A) on results pages. Answers, if available, are placed in a OneBox
at the top of the results list. A look at the new feature, in this article.
========================
Google SEO Support Given To Advertisers
[http://searchenginewatch.com/_subscribers/articles/article.php/3495866]
Search Engine Watch, Apr. 6, 2005
Google & SEO Support For Advertisers now posted for Search Engine Watch
members looks at how increased editorial listings support being given to
large advertisers is raising concerns with search marketers and threatening
the "church and state" division between ads and editorial results that
Google has long sought to maintain.
===========================
More From The SEW Blog
===========================
Back To Basics: Web Analytic Terms & Log File Analysis
[http://blog.searchenginewatch.com/blog/050502-204528]
By Danny Sullivan, May. 2, 2005
What's the Score? Basic Web Analytic Terminology
[www.searchengineguide.com/claiborne/2005/0426_sc1.html] from Scottie
Claiborne at Search Engine Guide is a nice refresher on some basic terms
related to web site statistics and analytics. Hits versus page views, what
referrer strings can show and so on. When that's whetted your appetite, Log
file analysis for search engine optimization
[www.pandia.com/features/logfiles.html] from Kalena and Jerry Jordan at
Pandia digs in a bit deeper into the basics of key stats you'll want to
monitor.
========================
Consumer Reports Holding Forum On Search Ad Disclosure
[http://blog.searchenginewatch.com/blog/050502-203053]
By Danny Sullivan, May. 2, 2005
Trust or Consequence: How Failure to Disclose Ad Relationships Threatens to
Burst the Search Bubble
[www.consumerwebwatch.org/dynamic/conferences-search-engines.cfm] is the
name of free one day conference being backed by Consumer Reports WebWatch on
June 9 in Berkeley, California. It aims to explore in an open forum format
if better paid ad disclosures on search engines are needed to protect those
seeking general and health-related information. There's an impressive list
of invited and confirmed speakers, so it should be a good event. Wish I
could have made it myself, but my schedule didn't allow for making the trip!
========================
Xtra-Google Puts Many Google Searches On One Page
[http://blog.searchenginewatch.com/blog/050502-195904]
By Danny Sullivan, May. 2, 2005
Spotted via [http://blog.outer-court.com/archive/2005-04-29-html#n88] Google
Blogoscoped, Xtra-Google [www.xtragoogle.com] offers what Google itself
should -- an easy way to access Google's many specialty services
[www.google.com/options] and a few it doesn't even really offer (such as MP3
search) via a single page.
========================
CNN Accused Of Blog & Search Spamming To Improve PR
[http://blog.searchenginewatch.com/blog/050502-183552]
By Danny Sullivan, May. 2, 2005
CNN gets accused of blog spam and search engine spamming. A summary of
what's alleged, in this post.
========================
New Study Benchmarks Desktop Search Tools
[http://blog.searchenginewatch.com/blog/050502-162953]
By Gary Price, May. 2, 2005
The folks over at Pandia [www.pandia.com] have alerted us to a new benchmark
study from the University of Wisconsin's E-Business Consortium that looks at
12 desktop search tools. The 15 page report: Benchmark Study of Desktop
Search Tools [www.uwebi.org/reports/desktop_search.pdf?sc=uwebidwld], is
available in full text as a PDF file. Overall, Copernic Desktop Search gets
the top ranking. At number two is Yahoo Desktop Search. Rounding out the top
three is Wizetech Archivarius 3000, from a Canadian-based Wizetech Software.
========================
Google Video Adds New Sources
[http://blog.searchenginewatch.com/blog/050502-150704]
By Gary Price, May. 2, 2005
Several new video content sources have been added to Google Video
[http://video.google.com], including CNN, Fox News, Discovery Channel, TLC,
and others. It's worth mentioning that Blinkx.TV [www.blinkx.tv] provides
searchable access to content from some of the same sources including the
Discovery Channel, Fox News, and CNN. Unlike Google Video, Blinkx.TV also
provides the option to limit by source and VIEW the full motion video on
your computer.
========================
Forget Desktop Search -- Tag Your Content With Longhorn
[http://blog.searchenginewatch.com/blog/050502-132138]
By Danny Sullivan, May. 2, 2005
While Apple's touting its bundled desktop search as a leading feature of its
new OS, Microsoft is downplaying the idea that many once had that desktop
search would be a killer component of its next-generation Windows operating
system, Longhorn. Will Longhorn Try to Rival Google?
[www.pcworld.com/resource/article/0,aid,120643,pg,1,RSS,RSS,00.asp] from the
IDG news service write that Longhorn will instead aim to provide
visualization and tagging tools to help people better organize information.
While I've been dubious
[http://blog.searchenginewatch.com/blog/050414-112521] about tagging for web
wide search, I'm a huge fan when it comes to desktop matters. My Photo
Search: Google Picasa 2 Vs. Adobe Photoshop Album 2
[http://searchenginewatch.com/searchday/article.php/3460061] looks at that
in more depth.
========================
New Apple OS Out With Bundled "Spotlight" Desktop Search
[http://blog.searchenginewatch.com/blog/050502-130622]
By Danny Sullivan, May. 2, 2005
The new Apple operating system is out, "Tiger" OS X 10.4, featuring an
integrated desktop search called "Spotlight" as a leading feature. Product
Review: Apple spotlights hard-drive searches with latest OS
[http://seattlepi.nwsource.com/business/222325_appletiger30.html] from the
Seattle-Post Intelligence gives it a thumbs-up.
========================
Search: A Part Of Our Lives
[http://blog.searchenginewatch.com/blog/050502-125728]
By Danny Sullivan, May. 2, 2005
How "search" is redefining the Web -- and our lives
[http://seattletimes.nwsource.com/html/localnews/2002259118_search01.html]
from the Seattle Times has a nice look at how search engines developed into
part of our everyday lives. Some history, observations and a look forward on
how they might get even more personal with us.
========================
Search Campaign On Hold, But Conversions Keep Happening!
[http://blog.searchenginewatch.com/blog/050502-123338]
By Danny Sullivan, May. 2, 2005
Search Advertising and Conversion Lag Times
[www.clickz.com/experts/search/results/article.php/3500926] from Fredrick
Marckini at ClickZ looks at how a halted campaign still kept racking up
conversions -- and why it's crucial to understand the lag time involved in a
buying cycle, to better understand how well a campaign is working.
========================
Seattle Times On MSN's Road To Finding Search
[http://blog.searchenginewatch.com/blog/050502-115024]
By Gary Price, May. 2, 2005
Seattle Times technology reporter, Kim Peterson, offers an in-depth review
and history Microsoft's search efforts in the article: Microsoft learns to
crawl.
[http://seattletimes.nwsource.com/html/businesstechnology/2002259705_search0
2.html]
========================
Clusty and Indeed.com Partner to Offer New Service
[http://blog.searchenginewatch.com/blog/050502-102908]
By Gary Price, May. 2, 2005
The new and impressive job listings metasearch database, Indeed.com and
Clusty, the metasearch engine offering dynamic clustering of results from
Vivisimo that debuted last September, have gotten together to offer
Jobs.clusty.com. It allows the searcher to dynamically cluster job search
results from Indeed.com several different ways. More in this post.
========================
Search Your Gmail with Google Desktop Search
[http://blog.searchenginewatch.com/blog/050501-132914]
By Gary Price, May. 1, 2005
If you've been wanting an option to keyword search your Gmail using Google's
desktop search tool, your wait is over. A 105K plug-in was made available
late last week on the GDS site called, Larry's Gmail Indexer
[http://desktop.google.com/plugins/gmail.html] (beta). It uses GMail's POP
access feature to make your Gmail indexable. It's developer, Larry Gadea has
more info and links to other GDS plug-ins on his site [www.trivex.net].
========================
The Search for Music [http://blog.searchenginewatch.com/blog/050501-132506]
By Gary Price, May. 1, 2005
I'm a frequent user of AllMusic.com [www.allmusic.com], a wonderful
specialized database full of musician bios, track listings and much more.
One feature (similar services are available at ITunes and elsewhere) is the
ability to browse/search for music by mood, genre, theme, instrument, etc.
In other words metadata has been entered for each song title. Now, word of a
specific research project at Sun Microsystems that makes song
recommendations by actually analyzing the audio. It's called "Search Inside
the Music."
The VNUnet.com article: Sun unveils all-knowing music library,
[www.vnunet.com/news/1162779] has more including a reminder that SITM is
only a research project and at this point Sun has no plans to commercialize
the technology. You can also listen to a presentation by Lemere about Music
Information Retrieval here
[http://research.sun.com/sunlabsday/talks.php?id=53]. Want to learn more
about music IR? Here's a place to begin [www.music-ir.org].
========================
European Libraries Back Alternative To Google Library Project
[http://blog.searchenginewatch.com/blog/050429-131136]
By Danny Sullivan, Apr. 29, 2005
Europe rallies against Google library
[http://cooltech.iafrica.com/technews/436241.htm] from AFP notes that 19
major European libraries are backing a plan to put European books online, in
reaction to Google's project to digitize books. The move, said the president
of France's national library, is to prevent "the risk of a crushing American
domination in the definition of how future generations conceive the world."
More in this post.
========================
Misspell Google & Get Infected
[http://blog.searchenginewatch.com/blog/050428-145613]
By Danny Sullivan, Apr. 28, 2005
Misspell Google.com when typing it into your browser, and you might end up
on a web site that tries to infect your computer. Scheme preys on people who
mistype 'Google.com' [http://news.com.com/2100-7349_3-5686764.html] from
News.com has more details.
========================
New Anti-Google Domains & Others Not Owned By Google
[http://blog.searchenginewatch.com/blog/050428-144623]
By Gary Price, Apr. 28, 2005
I've blogged before about new domains that Google has registered, such as
GoogleVillage.com. But in my regular monitoring, here are a few new
Googleish domains registered by those outside the Googleplex, including some
who seem like they'd never want to step inside of it. More in this post.
========================
Yahoo "Think Big" Contest Giving Away 10 Million Ads
[http://blog.searchenginewatch.com/blog/050428-144103]
By Danny Sullivan, Apr. 28, 2005
Yahoo's launched a new "Think Big" contest that will give a small business
10 million ad impressions across its ad network. More in this post.
========================
Google News Patent & What May (Or May Not) Be Happening
[http://blog.searchenginewatch.com/blog/050428-130820]
By Gary Price, Apr. 28, 2005
Barry Fox's article, Google searches for quality not quantity
[www.newscientist.com/channel/info-tech/mg18624975.900], at New Scientist
discusses a recently published Google patent application (not an awarded
patent, yet) about concepts that Google News is possibly using in its
algorithm. But the patent application was filed with the USPTO about 18
months ago, on September 16, 2003 to be precise. This means that it's very
likely that one/some/many/all or none of the concepts are already being
utilized in the Google News algorithm. More in this post.
========================
Like Search Engines, Search Marketing Firms Growing Revenue
[http://blog.searchenginewatch.com/blog/050426-141157]
By Danny Sullivan, Apr. 26, 2005
Fathom that: Ask Jeeves veteran gets successful search result
[www.bizjournals.com/sanfrancisco/stories/2005/04/25/story6.html] from the
San Francisco Business Times profiles search firm Fathom Online and worth a
read for those who need a refresher on how search marketing companies are
growing as investment and acquisition targets. More on Fathom and two other
companies in this post.
========================
Searching For Video? Skip The Open Media Network, For Now.
[http://blog.searchenginewatch.com/blog/050426-132007]
By Danny Sullivan, Apr. 26, 2005
The new Open Media Nework [www.omn.org] sounded interesting, after I read
the Netscape Pioneers Launch Free Content Network
[http://news.com.com/2100-1025_3-5684073.html] article from News.com about
it. A test drive proved there are far better ways to find video content.
More in this post.
========================
New Blog Buzz from BlogPulse; Database Now Tracking More than 10 Million
Blogs [http://blog.searchenginewatch.com/blog/050426-113955]
By Gary Price, Apr. 26, 2005
Those of you who track blogosphere buzz might be interested to learn that
BlogPulse (from Intelliseek) has released some new stats today. A summary
and observations, in this post.
========================
SEM 2.0 For Search Discussions Via Email
[http://blog.searchenginewatch.com/blog/050426-084048]
By Danny Sullivan, Apr. 26, 2005
Before search forums, it was mailing lists that search marketers used to
talk with each other. In particular, I-Search was a venerable institution
that sadly died as forums finally overtook it. But last year
[www.traffick.com/2004/06/rip-i-search-long-live-sem-20.asp], the last
I-Search moderator Andrew Goodman decided to give mailing lists another go.
SEM 2.0 [http://groups-beta.google.com/group/SEM2] was launched. It's built
up steam since then and worth a subscription. It won't replace forums for
many people. However, the list has shown that discussions via your inbox can
still thrive.
========================
Google Trademarks: TrustRank & The Neighborhood Wide Web
[http://blog.searchenginewatch.com/blog/050425-131316]
SEW Blog, Apr. 25, 2005
Google's filed for a trademark on TrustRank, identical to paper written
about a method to combat web spam recent. It also files for "Advertise On
The Neighborhood Wide Web." More in this post. See also the recent Yahoo
Service Marks the Terms "Pearl Hunter" and "Cover Art"
[http://blog.searchenginewatch.com/blog/050502-184430] post.
========================
A New Travel Search Engine Takes Off
[http://blog.searchenginewatch.com/blog/050425-160039]
By Gary Price, Apr. 25, 2005
New travel search engine Dohop [www.dohop.com] allows you to find schedule
and fares for more 300 European destinations. You'll be searching the
databases of more than 30 European airlines including both legacy carriers
(Lufthansa, Air France, British Airways) as well as low-cost carriers (Ryan
Air, Easy Jet, and SkyEurope). You'll also notice tabs on the home page to
access hotel rates and car rental prices. However, these services aren't
working. I was only able to find links to various hotel aggregator sites and
car rental companies. Other travel search tools focusing on European travel
include OpenJet.com [www.openjet.com/public/index.jsp] and AppleFares.com
[www.applefares.com/v11/index.php].
========================
Knowing The SEO Experts
[http://blog.searchenginewatch.com/blog/050425-153933]
By Danny Sullivan, Apr. 25, 2005
How expert is your search expert? Search expert Shari Thurow aims to help
you figure that out in Identifying SEO Experts, Part 1: Beginners
[www.clickz.com/experts/search/results/article.php/3499701] at ClickZ, the
first of a three part series. What's a beginner -- or perhaps better,
someone with the foundations of being an expert? Try her mom test. If they
can write a good essay that integrates 10 key terms, they've got the makings
of being an expert.
========================
GoogSpy For Seeing Who's Buying Whom On Google
[http://blog.searchenginewatch.com/blog/050425-152454]
By Gary Price, Apr. 25, 2005
On a constant lookout to find out what keywords your competitors are bidding
on at Google? GoogeSpy [www.googspy.com] is a new, free, web-based tool that
aims to help. More in this post.
========================
Mod Rewrite Tips For Solving Dynamic Issues
[http://blog.searchenginewatch.com/blog/050425-120327]
By Danny Sullivan, Apr. 25, 2005
Mod_rewrite [http://httpd.apache.org/docs/mod/mod_rewrite.html] is a
powerful tool for making dynamic pages seem like static ones to search
engines. In the Mod Rewrite Tips and Tricks
[http://forums.searchenginewatch.com/showthread.php?t=3925] thread at our
Search Engine Watch Forums, member seomike kicks things off by providing
code and tips to make the dynamic-to-static change, to fix misspellings and
name changes in URLs and to normalize URLs. Don't forget, there are also a
variety of other good threads for those with dynamic site issues in the
forums. Browse though the others within the active Dynamic Web Site Issues
[http://forums.searchenginewatch.com/forumdisplay.php?f=43] section of the
forums.
========================
Presentations from the 2005 Search Engine Meeting are Now Available Online
[http://blog.searchenginewatch.com/blog/050425-101404]
By Gary Price, Apr. 25, 2005
The 2005 Search Engine Meeting took place in Boston on April 11-12 and I've
just noticed that most of the presentations from the meeting are now
available online. Plenty of interesting reading from many big names in the
industry. Links to a few of the presentations are listed below. Links to all
of presentations can be found here
[www.infonortics.com/searchengines/sh05/05pro-post.html]. Short of time?
Search Engine Meeting Low-Down (Boston)
[http://spaces.msn.com/members/search-science/Blog/cns!1pRwySEtDnGfJ2qQMroaz
HIg!294.entry] from the Search-Science blog from Xan Porter is a nice read
that hits the highlights of presentations.
========================
Portfolio Approach To SEM
[http://blog.searchenginewatch.com/blog/050422-113113]
By Danny Sullivan, Apr. 22, 2005
Building and Managing an SEM Campaign, Portfolio Style
[www.clickz.com/experts/search/strat/article.php/3499256] from Kevin Lee at
ClickZ looks at why you might treat the terms you're after as a "portfolio"
of terms that all help average each other out, in the end. Some may be big
winners; you might have some losers, but life is easier without having to
get to granular. Sound great? Kevin goes through some questions to ask to
decide if it's suitable to you.
========================
Search Marketing In My Kitchen -- Or It's Still Tough To Get The Little Guy
Online [http://blog.searchenginewatch.com/blog/050422-105911]
SEW Blog, Apr. 22, 2005
We've written before of how the search engines want to tap into the local
market, those small businesses that aren't even online. It's a big challenge
that I just had illustrated for me first hand when a fencing contractor
stopped by.
========================
NetRatings Search Popularity Stats For March 2005 & MSN's Share
[http://blog.searchenginewatch.com/blog/050422-090439]
By Danny Sullivan, Apr. 22, 2005
I've posted [http://searchenginewatch.com/reports/article.php/2156451] new
search engine popularity statistics from NetRatings for March 2005, and you
can now view a line chart showing the past three months that underscore how
little has shifted in the search landscape. It's always good to remember
with these type of figures that trends typically don't emerge until several
months have gone by. Case in point was all the hoopla last month, when MSN
had a small 1.4 share rise from 12.8 percent in January to 14.2 percent in
February. More in this post.
========================
Google Local Partners With AccuWeather
[http://blog.searchenginewatch.com/blog/050421-103808]
By Danny Sullivan, Apr. 21, 2005
Just checked the weather at AccuWeather [www.accuweather.com]? Google Local
is now over there, in the company's first outsourcing of Google Local to a
partner. For example, here's the local forecast page
[wwwa.accuweather.com/index-forecast.asp?partner=accuweather&myadc=0&zipcode
=92663&u=1] for Newport Beach, California. Look in the upper-right hand
corner, and you'll see the ability to do a local business search now powered
by Google. So go find that local pizza place
[wwwa.accuweather.com/google/local.asp?q=pizza&near=Newport+Beach,
CA&Search.x=18&Search.y=12&Search=Search] (I like Gina's), get a slice and
sit in the sun.
========================
You Gotta Try To Succeed With Expanding Keywords
[http://blog.searchenginewatch.com/blog/050420-135157]
By Danny Sullivan, Apr. 20, 2005
In Accelerated Keyword and Engine Testing
[www.clickz.com/experts/search/strat/article.php/3494036] from ClickZ, Kevin
Lee looks at why every keyword you try is a gamble, but a necessary one if
you're going to expand the audience you reach out to. He then provides tips
to increase the odds of success, including key factors that should be
considered. Part 2
[http://clickz.com/experts/search/strat/article.php/3495421] continues on
with more.
========================
Directories Still Have Value To Search Marketers
[http://blog.searchenginewatch.com/blog/050420-134458]
By Danny Sullivan, Apr. 20, 2005
Directories have diminished in importance, given how the major search
engines have abandoned them, as I've written
[http://blog.searchenginewatch.com/blog/050308-101342] about in the past.
But in Directories: Love 'em or Leave 'em
[www.searchengineguide.com/wallace/2005/0407_dw1.html] from Search Engine
Guide, David Wallace takes another look from a search marketer's perspective
about why you might not want to scratch them off the list entirely. Sure,
they aren't giant traffic generators any more -- but they do send noticeable
traffic. Plus, they remain important links to the crawlers. He concludes
with a few major free directories you can submit to plus some paid ones, as
well. Need more? Bob Mutch maintains a list of directories here
[www.seocompany.ca/directory/top-web-directories.html] and here
[www.seocompany.ca/directory/free-web-directories.html].
========================
Study Ties Online Strongly To Offline Purchases
[http://blog.searchenginewatch.com/blog/050420-121020]
By Danny Sullivan, Apr. 20, 2005
Some interesting stats on local shopping offline and how it is influenced by
online are out via a new study. Moral from the stats? Having a presence
online seems pretty likely to help influence those purchases in your
bricks-and-mortar stores. More in this post.
========================
Multimap: Wireless Web Access to Maps for More than 50 Countries
[http://blog.searchenginewatch.com/blog/050419-194413]
By Gary Price, Apr. 19, 2005
Multimap [www.multimap.com] offers both web-based (some local info also
available) and wireless web access to maps for more than 50 countries
including Australia and Canada, along with aerial/satellite images for a
fee. A few more details, in this post.
========================
A New Dynamic Search Term Suggestion Tool from Snap
[http://blog.searchenginewatch.com/blog/050419-154317]
By Gary Price, Apr. 19, 2005
Searchblog [www.battellemedia.com] clues us into a new dynamic query
suggestion tool from Snap.com [www.snap.com]. It might look and feel like
Google Suggest [www.google.com/webhp?complete=1&hl=en] but the difference is
that instead of listing how many hits a search term or phrase might have,
Snap.com lists how many times the terms have been searched. Want to check
out other dynamic query and search term suggestion tools? Resources from
Surfwax and AOL's Pinpoint Shopping are linked to in this post
[http://blog.searchenginewatch.com/blog/041213-123658].
========================
Behind The Scenes Of Microsoft Takes On Google
[http://blog.searchenginewatch.com/blog/050419-142759]
By Danny Sullivan, Apr. 19, 2005
Search and Destroy
[www.fortune.com/fortune/technology/articles/0,15114,1050065,00.html] from
Fortune (paid subscription required) has some nice details on the war
between Google and Microsoft, covering how the company decided it needed to
be fully within search. This post summarizes some highlights. Behind The
Scenes Of Yahoo Takes On Google
[http://blog.searchenginewatch.com/blog/050420-133112] summarizes a similar
recent story
[www.mercurynews.com/mld/mercurynews/business/technology/11366987.htm] from
the San Jose Mercury News that looks at Yahoo getting search religion.
========================
Podscope Beta Now Available, Keyword Search Podcasts
[http://blog.searchenginewatch.com/blog/050419-131015]
By Gary Price, Apr. 19, 2005
Podscope [www.podscope.com], the new web engine that allows you to keyword
search each and every word spoken in a podcast is now live in beta mode.
More details in this post.
========================
Google UK Gets Local Listings & Maps
[http://blog.searchenginewatch.com/blog/050419-075824]
SEW Blog, Apr. 19, 2005
Google Local UK [http://local.google.co.uk] has now launched. Not listed?
Some data is gathered in partnership
[http://local.google.co.uk/help/faq_local.html#listed] with Yell.com
[www.yelldirect.com]. Want to search locally on your mobile? A Google Local
SMS [http://sms.google.co.uk] service is also offered, similar to what
rolled out [http://searchenginewatch.com/searchday/article.php/3496906] for
the US last week. Texting instructions for Google Local UK are here
[http://local.google.co.uk/help/faq_local.html#mobile]. Google Maps UK
[http://maps.google.co.uk] has also now launched. Yes, you can even drag
your way across the Atlantic and over to the US, if you like. Satellite
coverage as provided
[http://searchenginewatch.com/searchday/article.php/3495111] by Google Maps
in the US is not yet online. Can't wait? This post
[http://blog.searchenginewatch.com/blog/050407-154254] from Gary earlier
this month explains another service you can try for those aerial views. You
can also try TerraServer [www.terraserver.com] or World Wind (see Gary's
review [http://blog.searchenginewatch.com/blog/050405-121616]).
========================
Images from Five More Cities Added To A9's Visual Yellow Pages
[http://blog.searchenginewatch.com/blog/050419-120552]
By Gary Price, Apr. 19, 2005
A9 has added images from five new cities to their visual yellow page
service: Washington DC, Phoenix, Miami, Houston and Fargo. Want to learn
more about A9's visual yellow pages? Here's an overview article from
SearchDay [http://searchenginewatch.com/searchday/article.php/3464821] that
includes info about other visual yellow pages. You can also read this ClickZ
interview [www.clickz.com/features/q_and_a/article.php/3488181] with the
Amazon VP who led the development of the project. Finally, A9 Yellow Pages
now has its own dedicated site at http://yp.a9.com.
========================
Searching For Gas Prices
[http://blog.searchenginewatch.com/blog/050419-120420]
By Danny Sullivan, Apr. 19, 2005
High Gas Prices Fuel Search Engine Usage
[www.searchengineguide.com/laycock/004121.html] from Jennifer Laycock at
Search Engine Guide talks about two gas price search engines (GasBuddy.com
[www.gasbuddy.com] & GasPriceWatch.com [www.gaspricewatch.com]) that help
those in the US find the lowest prices to fill up. FYI, both Yahoo and Ask
Jeeves have shortcuts to get you prices, as well. At either Ask Jeeves or
Yahoo, enter "gas" plus a zip code, such as gas 92663
[http://search.yahoo.com/search?p=gas%2092663], and you'll get links to the
two sites mentioned above. Of course, it's faster to go to the gas price
sites directly and get the answers. But, if you can't remember them offhand,
this is a quick way to find them and have links already set for your local
area. Now what would be really cool is if someone whipped up prices placed
against a map. When it happens, as I'm sure it will, we'll bring news.
========================
Study Finds TV Drives Searches
[http://blog.searchenginewatch.com/blog/050419-113104]
By Gary Price, Apr. 19, 2005
MediaPost reports in Yahoo: Internet Users 'Mesh' Web With Television
[http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=29314
&Nid=13055&p=294184] about a new study from Yahoo and Mediaedge:cia about
the very close relationship (AKA "media meshing") between the web and
television. A few key items summarized, in this post. If nothing else, the
study offers more evidence that traditional advertisers need to think about
search because what they do on TV will generate searches.
========================
FeedPlex, An Engine for XML Content Relaunches in Beta
[http://blog.searchenginewatch.com/blog/050419-095740]
By Gary Price, Apr. 19, 2005
FeedPlex [http:///www.feedplex.com], an engine for XML content (RSS, RDF) is
back online. The database is being revamped and expanded by Nathan Enns, the
person who also runs FyberSearch [www.fybersearch.com].
========================
The Mobile Searcher and Medical Information
[http://blog.searchenginewatch.com/blog/050418-153133]
By Gary Price, Apr. 18, 2005
The combo of mobile and local search is all the rage
[http://searchenginewatch.com/searchday/article.php/3498296] these days but
mobile access to health and medical info/research has been building momentum
for several years. In fact, the National Library of Medicine released a
mobile interface to PubMed back in 2003
[www.nlm.nih.gov/pubs/techbull/ja03/ja03_pda.html] and since then has
released several other mobile tools. This new compilation
[www.nlm.nih.gov/mobile] has intro info and links to the growing list of
resources that NLM offers mobile web searchers. Since the topic is mobile
search and health info, I recently learned that a mobile versions of the
Merck Manual [www.merckmedicus.com/pp/us/hcp/hcp_mobile_medicus.jsp] and
other reference tools are available (free).
========================
TiVo Talks to Google and Yahoo
[http://blog.searchenginewatch.com/blog/050418-112329]
By Gary Price, Apr. 18, 2005
News.com reports in TiVo courts search giants
[http://news.com.com/2100-1041_3-5673225.html] that unnamed sources are
saying that the digital video recording company is in talks with both Yahoo
and Google about some type of partnership. Another source says that TiVo is
also talking to both companies about a possible equity investment. No one
from TiVo, Google, or Yahoo would comment on the story. Last month, TiVo
announced a major partnership
[www.cmcsk.com/phoenix.zhtml?c=118591&p=irol-newsArticle&ID=685607&highlight
=] with Comcast (a major cable tv company in the U.S.), that will allow
Comcast customers that opportunity to use TiVo services. On a related note
(in the sense that it involves video) is news
[www.montereyherald.com/mld/montereyherald/business/11423476.htm] that Sony
Pictures Entertainment will announce that they will soon begin building a
digital library of its film content.
========================
Google Sues Froogles Over Its Name
[http://blog.searchenginewatch.com/blog/050415-183907]
By Gary Price, Apr. 15, 2005
Last July we posted an item to the SEW Forums
[http://forums.searchenginewatch.com/showthread.php?p=6582] about Google
asking ICANN (the domain name organization) to not allow Froogles
[www.froogles.com] (a discount shopping site) to use the domain because it
was "confusingly similar" to Google. Google lost
[www.usatoday.com/tech/news/techpolicy/2004-07-23-froogle-flux_x.htm]. Now
the South Florida Sun-Sentinel reports
[www.sun-sentinel.com/business/local/ny-bzgoog0415,0,6745661.story] that
Google has now filed suit against Froogles in a U.S. federal court alleging
trademark infringement. We've also tracked down the full text of the
complaint that Google filed with the U.S. District Court for the Eastern
District of New York. You can access the filing (68 pages; PDF) here
[http://blog.searchenginewatch.com/googlevfroogles.pdf].
========================
A Review of Social Bookmarking Services
[http://blog.searchenginewatch.com/blog/050415-125822]
By Gary Price, Apr. 15, 2005
Digital Libraries' April issue features two articles about social
bookmarking services. The first article
[www.dlib.org/dlib/april05/hammond/04hammond.html] provides a review of many
services and offers comments about tagging. The second article
[www.dlib.org/dlib/april05/lund/04lund.html] is an overview/case study about
Connotea [www.connotea.org], a social bookmarking service for scientists.
========================
Ask Jeeves 8th Birthday & History
[http://blog.searchenginewatch.com/blog/050415-120408]
By Danny Sullivan, Apr. 15, 2005
Happy Birthday to Me, Happy Birthday to Me
[http://blog.ask.com/2005/04/happy_birthday_.html] on the Ask Jeeves Blog is
Ask celebrating its eighth birthday last week. It features a look at "old"
versus "new" Jeeves. It also has some nice screenshots over time. Need more
history? Check out the Ask Jeeves timeline here
[http://sp.ask.com/docs/jeevesinc/p2.html]. Barry Schwartz uses that as a
launching pad for his Ask Jeeves SEM Time Line of Events
[www.cre8asiteforums.com/viewtopic.php?t=23519] which ironically carries on
past where Ask's own timeline leaves off. Happy Birthday, Ask Jeeves!
[http://searchenginewatch.com/searchday/article.php/2177081] from Chris
Sherman covers some background from back when Ask turned 6.
========================
Yahoo Shopping Gains RSS Feeds
[http://blog.searchenginewatch.com/blog/050415-112405]
By Danny Sullivan, Apr. 15, 2005
Yahoo Shopping has gained RSS feeds. A full list is here
[http://shopping.yahoo.com/rss], allowing you to monitor products in various
categories. But sadly, there doesn't appear to be a way to set up a feed
that will monitor a keyword-based query of your choice, in the way feeds at
Yahoo News allow [http://blog.searchenginewatch.com/blog/050114-092810].
========================
AOL Tweaks Search Interface; Offering Links to ITunes
[http://blog.searchenginewatch.com/blog/050415-104229]
By Gary Price, Apr. 15, 2005
I noticed a tweak to the AOL Search [http://search.aol.com] interface this
morning. Until today, a tab labeled "Audio and Video" (cached version)
[www.gigablast.com/get?q=search.aol.com&c=main&rtq=0&d=26218733146] linked
to an interface that searched both types of content. You'll now see that
audio and video search have separate tabs on the home page
[http://search.aol.com/aolcom/webhome] and separate interfaces (audio
[http://search.aol.com/aolcom/audiohome] |video
[http://search.aol.com/aolcom/videohome]). I also noticed (possibly late to
the party with this item) that some results found when searching for audio
with AOL Search offer direct links ITunes. For example, I searched for
Chemical Brothers
[http://search.aol.com/aolcom/audio?invocationType=topsearchbox.audio&catego
ry=&duration=&query=chemical+brothers] and found a link labeled "ITunes"
next to the first "featured" result. Clicking it opened my ITunes app and
took me directly to The Chemical Brothers ITunes page.
========================
Search Is Also Navigation, So Brands -- Are You Well Represented?
[http://blog.searchenginewatch.com/blog/050415-062136]
By Danny Sullivan, Apr. 15, 2005
It's been long known that searchers don't just use search engines to find
things but also depend on search to navigate to sites of interest. Search
can be a sort of warp drive to get you to that site whose URL you can't
remember or that you find too bulky to type into the address bar. Getting
>From Point A to B With Search
[http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle
&art_aid=29229] from Gord Hotchkiss at MediaPost revisits the issue of
navigational queries and how they may impact brand owners not properly
indexed by search engines.
========================
Groowe Releases Firefox Search Toolbar
[http://blog.searchenginewatch.com/blog/050415-060806]
By Danny Sullivan, Apr. 15, 2005
A past [http://searchenginewatch.com/awards/article.php/3309841#toolbar]
Search Engine Watch Awards winner, the Groowe [www.groowe.com] search
toolbar makes it easy to search against multiple search engines from your
browser and access the special features that some search toolbars provide,
all within one single toolbar. Previously only for Internet Explorer, now
Groowe's out for Firefox users: Groowe Search Toolbar for Firefox
[www.groowe.com/firefox_toolbar.php].
========================
Internet Archive Announces Increase to Size of Wayback Machine
[http://blog.searchenginewatch.com/blog/050414-184404]
By Gary Price, Apr. 14, 2005
Since we all love to toss around total database size numbers, I just noticed
that in the past few hours the Internet Archive has posted a total size
update for The Wayback Machine [http://web.archive.org]. The database now
contains more than 40 billion archived pages. The previous total size number
that the IA provided was 30 billion pages. I'm assuming that the total page
count reflects updates that have been made to the database during the past
couple of years. Now, if we could only get the searchable full text access
that was once available back online. (-:
========================
AOL Doing Some Mobile Search Testing
[http://blog.searchenginewatch.com/blog/050414-175858]
By Gary Price, Apr. 14, 2005
AOL, who currently offers a bare bones mobile web portal
[http://mobile.aol.com/portal/main.php] along with a mobile version of AIM
[http://mymobile.aol.com/portal/index.html] has started to beta test some
new services and tools according to this BetaNews.com story
[www.betanews.com/article/AOL_Testing_Mobile_Browsing_Search/1113504104].
The article quotes an AOL spokesperson: "The goal is to allow mobile users
to browse conventional HTML Web pages, enter specific URLs and access the
AOL Search, Pinpoint Shopping and AOL Yellow Pages offerings - just as they
would from the desktop - to easily find whatever they may need." More in
this post.
========================
HighBeam Research Launches New Tool For Blogging Community
[http://blog.searchenginewatch.com/blog/050414-152831]
By Gary Price, Apr. 14, 2005
The HighBeam Research Blog Enhancer [www.highbeam.com/help/blog_enhancer.asp]
allows any blogger to quickly and easily add citations or provide access to
the full text of articles from the HighBeam database to their blog. HighBeam
currently provides full text material from more that 3000 sources. More in
this post.
========================
Real Time Traffic Alerts via SMS
[http://blog.searchenginewatch.com/blog/050413-134723]
By Gary Price, Apr. 13, 2005
MSN Autos offers real-time traffic alerts
[http://autos.msn.com/everyday/AlertSettings.aspx?src=EdCp] delivered via
SMS. More details in this post.
========================
Rocket News Releases New Version of Desktop News Search App
[http://blog.searchenginewatch.com/blog/050412-163415]
By Gary Price, Apr. 12, 2005
RocketNews [www.rocketnews.com], a web news search resource that we've
mentioned many times and like a lot, is online today
[http://biz.yahoo.com/bw/050412/125343.html?.v=1] with a new beta version of
their desktop-based news search tool, Rocket Desktop 1.1
[www.rocketnews.com/web/index.jsp]. (Windows only). It's a free download.
More in this post.
========================
Google Malta Suffers From Embarrassing Translation
[http://blog.searchenginewatch.com/blog/050412-160229]
By Gary Price, Apr. 12, 2005
Malta Today is reporting [www.maltatoday.com.mt/2005/04/10/t10.html] that
the Google Malta [http://Google.com.mt] home page was hacked. "The search
button `fittex' (search) encountered a momentary metamorphosis on Tuesday
evening when the word on the button was changed to the standard Maltese
insult of calling somebody a `penis in a can'." But this blog
[http://blog.mspiteri.com/blogItem.aspx?ID=40] reports that the problem
didn't come from hacking but with the Google program that allows people to
translate parts of the Google site.
========================
Local Search Goes to China
[http://blog.searchenginewatch.com/blog/050412-133445]
By Gary Price, Apr. 12, 2005
Baidu.com [www.baidu.com], the large web search engine from China that
Google is a minority investor in [www.clickz.com/news/article.php/3368621],
has announced a partnership deal with the China Telecom Yellow Pages
[www.yellowpage.com.cn].
========================
MSN Steals Head Of Yahoo Labs
[http://blog.searchenginewatch.com/blog/050412-045252]
By Danny Sullivan, Apr. 12, 2005
MSN tells us it has just hired Dr. Gary Flake
[http://research.yahoo.com/staff/corporate/flakeg.shtml] as a distinguished
engineer, the first such external hire for a distinguished engineer for the
company. Formerly, Flake was head of Yahoo Labs. He joined
[www.resourceshelf.com/archives/2003_02_01_resourceshelf_archive.html/#90372
285] Overture back in 2003 and later became part of Yahoo through its
purchase of Overture. Our Gary -- Gary Price -- did a three part interview
with Flake last year. You can find all parts referenced from the top of the
last one: Behind the Scenes at Yahoo Labs, Part 3
[http://searchenginewatch.com/searchday/article.php/3377731]. See also:
Yahoo Names New Head of Yahoo Research Labs
[http://blog.searchenginewatch.com/blog/050412-121014], on Yahoo naming
Flake's replacement, Dr. Usama Fayyad
[www-aig.jpl.nasa.gov/public/mls/home/fayyad].
========================
Q&A Interview With an Indeed.com Co-Founder
[http://blog.searchenginewatch.com/blog/050411-195442]
By Gary Price, Apr. 11, 2005
Interested in learning more about job search vertical, Indeed.com
[www.indeed.com]? Nathan Enns from Fybersearch has posted a ten question Q&A
interview [http://blog.fybersearch.com/interview-with-paul-forster.php] with
Paul Forster, a co-founder of the job search database.
========================
Blinkx Makes More Audio Content Searchable
[http://blog.searchenginewatch.com/blog/050411-150016]
By Gary Price, Apr. 11, 2005
Just up on the BlinkxTV [www.blinkx.tv] site is news
[www.blinkx.com/press/2005/20050411.php] that this multimedia search tool
now allows you to keyword search content from Live365 [www.live365.com], a
massive web-based streaming radio network. This is the fourth radio network
that BlinkxTV allows you to keyword search content from. They also provide
access to material from National Public Radio, BBC, and the Voice of
America. Of course, BlinkxTV also offers access to many more video content
providers.
========================
Kayak Launches Self-Serve Ad Product; Priceline Releases Travel Search Tool
[http://blog.searchenginewatch.com/blog/050411-122520]
By Gary Price, Apr. 11, 2005
Kayak's new self-serve advertising service is up and running. This Reuters
story
[http://news.yahoo.com/news?tmpl=story&u=/nm/20050411/wr_nm/tech_kayak_dc_1]
has more about the patent-pending technology that Kayak.com is using. Also,
Priceline.com is launching a travel search engine that will scour fares,
hotel room rates, etc. from Priceline partners. This is in addition to
Priceline's well-known Name Your Own Price feature. More in this Dow Jones
[http://money.iwon.com/jsp/nw/nwdt_rt.jsp?cat=USMARKET&src=704&feed=dji§
ion=news&news_id=dji-00034020050411&date=20050411&alias=/alias/money/cm/nw]
story and this news release
[www.corporate-ir.net/ireye/ir_site.zhtml?ticker=pcln&script=410&layout=-6&i
tem_id=693832].
========================
Newsweek Talks Tagging [http://blog.searchenginewatch.com/blog/050411-001851]
By Gary Price, Apr. 11, 2005
In the article: In the New Game of Tag, All of Us Are It
[www.msnbc.msn.com/id/7445653/site/newsweek], Newsweek's Steven Levy talks
about the rise of interest in tagging. In this post, my look at why thinking
libraries are stuck in some type of Dewey Decimal System morass isn't
correct.
========================
Satellite/Aerial Images Plus Local Info
[http://blog.searchenginewatch.com/blog/050410-143555]
By Gary Price, Apr. 10, 2005
With all of the interest in satellite and aerial images these days I thought
TerraFly [http://terrafly.fiu.edu], a service from Florida Int. University
(with support from IBM), was worthy of another mention on the blog. Terrafly
not only offers interactive satellite/aerial images but also provides local
info for most of these images. It's very easy to try the service. More in
this post.
========================
More Plug-ins For Google Desktop Search Now Available
[http://blog.searchenginewatch.com/blog/050408-171438]
By Gary Price, Apr. 8, 2005
Google Desktop Search users will be happy to learn that the Googleplex has
just posted a batch of new plug-ins for the GDS app. You'll find all of them
listed here [http://desktop.google.com/plugins.html].
========================
Research Papers: Rankings, Link Farms, Personalization, and PageRank
Collusion [http://blog.searchenginewatch.com/blog/050408-130607]
By Gary Price, Apr. 8, 2005
The WWW2005 Conference features a number of interesting papers about search.
A rundown on some of them, in this post. See also Updated Research Paper: A
Taxonomy of Web Spam [http://blog.searchenginewatch.com/blog/050407-190947],
which looks a bit more closely at one of them.
========================
Media Companies Buy Keyword Ads
[http://blog.searchenginewatch.com/blog/050408-104911]
By Gary Price, Apr. 8, 2005
I've noticed some media organizations (NY Times, Washington Post, etc.)
purchasing keyword ads from Google, Yahoo, and other services for a long
time. A new article in The Wall Street Journal article: News Sites Turn to
Advertisements On Google, Yahoo to Boost Traffic (reg required)
[http://online.wsj.com/article/0,,
SB111273329659898677,00.html?mod=technology%5Ffeatured%5Fstories%5Fhs],
takes a look at the trend.
========================
UK's 192.com Directory Database Relaunches; Aerial Images for Many UK
Locations Available [http://blog.searchenginewatch.com/blog/050407-154254]
By Gary Price, Apr. 7, 2005
Both Revolution
[www.revolutionmagazine.com/News/index.cfm?fuseaction=ViewNewsArticle&newsID
=469511] and Netimperative [www.netimperative.com/2005/04/07/192.com_search]
report that 192.com [www.192.com], an online directory enquiry service from
the UK has just relaunched. Four categories of search are available and
available from tabs on the 192.com home page: People, Businesses,
Classified/Local and Maps. Need an aerial view of a location? 192.com now
offers aerial views for many UK locations. Here's an example
[www.192.com/directory.cfm?action=1E14134F524D5B410D5209120316475D4A144A1601
1E4A41431F020F0A165A564B1B18144F45505D405E270C1A1A125C42545B5A0B490F0204134B
425A0F672D2B243639577C746A666F363D2C3923514A584A464F0D0C084A42451A02090B].
And a bit more, in this post.
========================
Browse Yahoo Images with First Floor Image Search; Lenssen Releases New
Version of FindForward [http://blog.searchenginewatch.com/blog/050407-144739]
By Gary Price, Apr. 7, 2005
First Floor Image Search
[www.firstfloorsoftware.com/Products/WebSearch/ImageSearch.aspx] allows you
search/browse (50 images at a time), increase/reduce and rotate images. It
works with Firefox or IE. It uses the new Yahoo Search API
[http://developer.yahoo.net/image/V1/imageSearch.html]. That leads to
something else new that's out, an updated version of the FindForward
[www.findforward.com]search tool that displays the "Related Queries" (via
the Yahoo API) to the right side of the organic search results.
========================
Price of Search Ads Increases 9% in March
[http://blog.searchenginewatch.com/blog/050407-144239]
By Gary Price, Apr. 7, 2005
This Media Post article and chart
[http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=28994
&Nid=12891&p=229680] about the latest Fathom Online Keyword Index covers how
paid search listings increased 9% last month to an average of $1.75.
========================
MSN Officially Launches "Spaces" Blogging Service
[http://blog.searchenginewatch.com/blog/050407-111508]
By Gary Price, Apr. 7, 2005
A brief article from Reuters [http://uk.news.yahoo.com/050407/80/ffun8.html]
announces the fact that Microsoft has taken their Spaces
[http://spaces.msn.com] weblog publishing service out of beta and is
claiming more than 4.5 million users during the test phase. The Spaces home
page also is sporting a new look. More about blogging tools from the major
search companies in this December post
[http://blog.searchenginewatch.com/blog/041202-171513] from Danny and his
recent post [http://blog.searchenginewatch.com/blog/050329-071416] about
Yahoo's new 360 service. Also, on a somewhat related note, MS released a new
version of their MSN Messenger yesterday. Here's an InternetNews.com story
[www.internetnews.com/xSP/article.php/3495886] with details. Of interest to
the search community: "MSN Messenger 7.0 will also introduce the concept of
shared search [www.imagine-msn.com/messenger/post/bonus/search] on the IM
client. Using integrated MSN Search capability, users will be able to search
and share results of search queries while having an IM conversation." Yahoo
Messenger also allows [http://messenger.yahoo.com/feat_search.php;_]
searches to be run and shared during an IM conversation.
========================
Update: NY Gubernatorial Candidate Removes Google Ad
[http://blog.searchenginewatch.com/blog/050407-105320]
By Gary Price, Apr. 7, 2005
Elliot Spitzer, a Democrat running for governor of New York has pulled the
Google ad that Danny blogged
[http://blog.searchenginewatch.com/blog/050406-175530]about yesterday,
deciding it was inappropriate. The keyword ad appeared when searching the
name of an insurance company Spitzer is prosecuting as New York Attorney
General. More details in the Reuters article, Spitzer pulls campaign ad off
Google [http://news.com.com/2100-1024_3-5658463.html].
========================
Wikipedia Gets Support from Yahoo
[http://blog.searchenginewatch.com/blog/050407-102649]
By Gary Price, Apr. 7, 2005
We read a few weeks ago about how Google might help
[http://blog.searchenginewatch.com/blog/050210-220108] the Wikipedia by
providing server space and bandwidth. Now this news release
[http://biz.yahoo.com/bw/050407/75258.html?.v=1] says Yahoo is enhancing a
relationship with the Wikipedia Foundation, to provide Wikipedia hardware
and other resources. Also, the news release mentions that in the next few
weeks a Wikipedia shortcut
[http://tools.search.yahoo.com/shortcuts/index.html] will be available on
Yahoo (in several languages) that will place Wikipedia content directly onto
the results page. Presently, a shortcut provides content from the Columbia
Encyclopedia directly onto the results page. Here's an example
[http://search.yahoo.com/search?p=facts+apple&ei=UTF-8&fr=FP-tab-web-t&fl=0&
x=wrt].
Also, a look at a Wikipedia/Yahoo shortcut
[http://fr.search.yahoo.com/search?ei=UTF-8&fr=sfp&p=guatemala&meta=vl%3D]
from Yahoo France.
========================
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