[LINUX:5340] Microsoft Product Announcement (fwd)

Gorkem Cetin (e077245@metu.edu.tr)
Tue, 20 Apr 1999 14:51:40 +0300 (EET DST)

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Biraz g=FClmeniz i=E7in...

-- G=F6rkem

---------- Forwarded message ----------

My friend Mark Dixon of Oracle passed this on to me, and I couldn't
resist.

Microsoft Announces Improved BSOD

In a surprise announcement today, Microsoft President Steve Ballmer=20
revealed that the Redmond based company will allow computer resellers=20
and end-users to customize the appearance of the Blue Screen of Death=20
(abbreviated BSOD), the screen that displays when the Windows operating
system crashes.

The move comes as the result of numerous focus groups and customer=20
surveys done by Microsoft. Thousands of Microsoft customers were asked,
"What do you spend the most time doing on your computer?" A surprising=20
number of respondents said, "Staring at a Blue Screen of Death". At 54=20
percent, it was the top answer.

"We immediately recognized this as a great opportunity for ourselves,=20
our channel partners, and especially our customers." explained the=20
excited Ballmer to a room full of reporters.

Immense video displays were used to show images of the new customizable
BSOD screen side-by-side with the older static version. Users can select
from a collection of "BSOD Themes", allowing them to instead have a=20
Mauve Screen of Death or even a Paisley Screen of Death. Graphics and=20
multimedia content can now be incorporated into the screen, making the=20
BSOD the perfect conduit for delivering product information and=20
entertainment to Windows users.

The Blue Screen of Death is by far the most recognized feature of the=20
Windows (tm) operating system, and as a result, Microsoft has=20
historically insisted on total control over its look-and-feel. This=20
recent departure from that policy reflects Microsoft's recognition of=20
the Windows desktop itself as the "ultimate information portal." By=20
default, the new BSOD will be configured to show a random selection of=20
Microsoft product information whenever the system crashes. Microsoft=20
channel partners can negotiate with Microsoft for the right to customize
the BSOD on systems they ship.

Major computer resellers such as Compaq, Gateway, and Dell are already=20
lining up for premier placement on the new and improved BSOD.
Balmer concluded by getting a dig in against the Open Source community.

"This just goes to show that Microsoft continues to innovate at a much=20
faster pace than open source. I have yet to see any evidence that Linux
even has a BSOD, let alone a customizable one."

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